AI Generated Deepfakes

The increasing Threat of AI-Manipulated Video and Audio

If you’ve come across a video reporting on a story that seemed suspiciously untrue, your instinct may have been right. Deepfake technology makes it possible to create hyper-realistic audio and video by mimicking a person’s voice, facial expressions and even gestures, but they are entirely fake. With advanced capabilities to manipulate audio and video, it’s sometimes very hard to know what’s real and what’s not.

Deepfake Threats

Deepfakes have become a serious risk for everyone. They can be crafted in seconds to spread misinformation, especially in the political sphere, or ruin a person’s reputation by making it look like they said or did something they never actually did. Deepfakes are also being used to impersonate high-level executives to steal financial information from businesses. Employees are tricked into transferring money, thinking they are following a CEO’s request.

How to Detect and Defend Against Deepfakes

Detecting deepfakes has become more difficult, but there are still tactics your business can use that will help identify a fake video or audio.

• AI Detection Tools: Tech companies are developing AI-driven solutions to analyze inconsistencies in videos and audio, such as unnatural blinking patterns or irregular voice patterns.
• Training and Awareness: Educating staff on deepfake risks can help employees critically assess suspicious content before     sharing or engaging with it.
• Stronger Cybersecurity Measures: Organizations can implement multi-factor authentication and digital watermarking to verify content authenticity.

As AI-generated deepfake technology continues to evolve, you must defend your business with strategies and tools to protect it from potential dangers. ICC can help put a comprehensive plan in place to help your staff stay informed and implement the right tools to better protect your business from AI-generated threats. Contact us to schedule a consultation.